Tuesday, 9 April 2013

A CUSTOMER focused approach

Surveys matter in everything. Customer satisfaction survey and customer feedback are essential, for success in business.

A company may not be able to satisfy every customer, with a product or service. After the sales, a company may want to know these: what is in the mind of customers? How does one think about a product?

This does seem to be a difficult task for many, but not for someone who is willing to go DIRECT and ask the customers, how they feel.

Not just in a business scenario, but direct (personal) interactions help in everything. In business, after a sales deal, not many care to follow-up with customers, to check whether someone has complaints, suggestions or feedback about the purchased brand.

The result: some unsatisfied customers may complain (word of negative marketing) while others ‘without any grudges’ would switch over to other trusted brands. The LOSS is always yours.

One must agree with TPR Enterprise now that ‘direct response marketing’ gives one opportunity for personal interactions with customers, to know their MIND.

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