Friday, 26 July 2013

Face to face marketing to get the right message across customers

In a flooded marketplace, brands want to attract consumer attention, which is out of the question without unique marketing messages.

With so many brands around and offers, it often becomes difficult for customers to enter a rational decision about a purchase. No wonder, most then either seek friends and family members or search online for quick reviews and ratings.

We know, before any journey/expedition most people visit travel review sites to evaluate places and destinations of their interest. Analysis and ratings from other customers about hotels, travel agencies and the rest help them make a favorable decision about various service providers.

Review sites, videos, social networking sites, news media and other channels of communication help customers gain knowledge and understanding about different things.

In the IT era, small and entry-level businesses may feel the heat without adequate funds for integrated marketing campaigns to reach different customer segments.

In contrast to other marketing methods, direct marketing (face to face marketing) offers fast and measurable results. Why not give this ‘marketing and advertising method’ a try?

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