Monday, 22 July 2013

Where does your marketing budget go this year?

With the power of Internet, mobile phones and technology, businesses seem to have stopped thinking of Newspapers, Televisions, Radios and Magazines.

Unlike before, marketing officers of today prefer mobile and social media marketing and desire not to put in [much] money to any unprofitable venture.

The current trend is more of podcasting, direct marketing and other means ‘minus’ daily or weekly newspapers or broadsheets.

With popular social networking sites around, people have a preference for Facebook, Twitter and similar over a television, radio, newspaper or magazine for information and reviews about different companies and brands.

Social networking sites reduce the communication gap and help people better connect with business enterprises and brands of interest.

What does your organization spend more in - Newspaper, Magazine, Radio or Television?

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