Monday, 26 August 2013

Customer satisfaction: set and meet customer expectations

Customer satisfaction is not a new concept. Business enterprises need to make sure the customer is satisfied and happy with the overall experience one had with the company.

One should find time for - reviews, analysis, customer satisfaction surveys etc

To save cost and for long-term value addition, customer retention will be a wise idea than customer acquisitions. To retain customers is vital, because they are more acquainted to the business and the product portfolios.

Repeat business from them and referrals will help to attract new customers to the business. Business should be open to and welcome feedbacks, comments, responses, opinions and views from customers. This would help to understand each other, better and establish better company-consumer relationships.

Thus understand key drivers of customer satisfaction and retain every customer, for the better.

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