Monday, 5 August 2013

Ethical marketing to build customer trust

Not many businesses apply ethical marketing to the business process or offer realistic facts about products while doing promotions.

Marketing helps to create awareness. Business enterprises need to convey real facts about their products/brands and not anything differently to grab consumer attention for a purchase.

Banners, billboards, TV and online ads often tempt customers with marketing messages. In most cases, customers fail to get what particular company promised through the advertisement, at the first place.

Does your company apply ethics in marketing to - build customer trust and enhance brand value?

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