Work Hard, Have Fun, Make a Difference

It has been a great year! TPR Enterprise looks forward to a bright and prosperous New Year ahead.

Best wishes to all!

Season's Greetings from TPR Enterprise | Happy Holidays

UK economy to outmatch pre-recession peak in 2014

UK economy set for fastest growth in sevens year in 2014: The British Chambers of Commerce

TPR Enterprise climbs the ladder of success

TPR Enterprise aims for the sky and stops at nothing than 'Excellent'. What does your customer satisfaction survey say about your business?

Why Customers Quit? What does your company need to do to better customer service?

Why customers leave? Care to evaluate a few reasons: Product Quality, Trust/Reliability, Competition, Customer Service...

To improve customer service

DMA Big Difference - Intermarketing Agency

Direct Mail Marketing is dead! Who said?

People who thought Direct mail marketing is dead and has no scope better review this statistical report, compiled by Central Mailing Services (June 2013).

TPR Enterprise believes - every marketing strategy works, if implemented in a proper manner. What do you think?

Direct Marketing - how important? David Ogilvy's We Sell or Else - an OVERVIEW

TPR Enterprise invites opinion and comments on this old video from David Ogilvy on Direct Response Advertising/Marketing. Take a look!

Direct communication to create understanding between marketer and consumer

Marketing is all about communication. Communication, be it through e-mail, phone or social networking sites, one can compare these to ‘direct face-to-face-communication with a person’.

People must agree that direct communication (in person) is more effective than any other marketing/communication method.

Representatives from the direct marketing sector, who interact and communicate with hundreds of people on a daily basis, know the answer to – why it is necessary to look people in the eyes.

Eye contacts during any face-to-face communication help the representative gain confidence and connect better with the consumer in the market segment. One can build rapport with the person and convey the message across.

TPR Enterprise conducts regular in-office training and development sessions for the members. People not only gain confidence through grooming sessions, but even develop new skills for a better career ahead.

Why not choose a career with us to groom skills?

TPR Enterprise Colchester to achieve career success

Colchester in Essex with the unique heritage and history is not only the hub of TPR Enterprise, but many business enterprises.

With stiff competition in the market, it is essential for marketers to put extra efforts for business clients, so as to deliver nothing but quality results.

Marketing, unlike other professions (9-5 jobs), provides enormous opportunity to network and socialize.

TPR Enterprise Ltd makes sure members of the staff use the platform not only to develop new skills at work, but even participate in various events, seminars, conferences and get more exposure from leaders from the sales and marketing field.

Marketing career is fun. People, who love to travel and desire for a self-owned company one day, should not think anything otherwise.

Join us for career in marketing and sales.

Market research reports - for informed decisions in business

“Why market research is important?” Before a new venture, not many business enterprises plan in an effective manner or develop appropriate strategies. The result: business failures and losses.

A detailed study, research and evaluation reports, can help to make informed decisions, in business. Entry level businesses that do research prior a launch can get a clear idea - what their potential customers want or expect from them.

Be it decisions about marketing channels or media, market segments to launch the product etc, proper research can help businesses make out opportunities and challenges well in advance, to be able to formulate and plan strategies accordingly.

Does your organization conduct market research: to identify challenges and opportunities in the market, to gauge customer satisfaction or to review market shares?

Customer satisfaction: set and meet customer expectations

Customer satisfaction is not a new concept. Business enterprises need to make sure the customer is satisfied and happy with the overall experience one had with the company.

One should find time for - reviews, analysis, customer satisfaction surveys etc

To save cost and for long-term value addition, customer retention will be a wise idea than customer acquisitions. To retain customers is vital, because they are more acquainted to the business and the product portfolios.

Repeat business from them and referrals will help to attract new customers to the business. Business should be open to and welcome feedbacks, comments, responses, opinions and views from customers. This would help to understand each other, better and establish better company-consumer relationships.

Thus understand key drivers of customer satisfaction and retain every customer, for the better.

‘Nine to Five Jobs’ OR ‘Sales and Marketing Jobs’ to secure a business career?

‘9 to 5 Office Jobs’ or 'Sales and Marketing Jobs' with TPR Enterprise Ltd Colchester to secure a career in Business? Choose yourself!

If to set up your own business is your dream, then the 5 phase growth opportunities at the Colchester based direct marketing company TPR Enterprise can help people achieve this dream.

The workplace culture and employee engagement activities to improve productivity

Business success depends on a lot of factors, and one is workplace/organizational culture. Employee engagement at the workplace is essential for productivity and efficiency.

As customer satisfaction is to business brands, employee satisfaction should be to companies/organizations. Customer satisfaction surveys help to review and analyze engagement rate of customers with any brand. Similarly, employee engagement surveys help to understand factors that affect workplace productivity and efficiency.

For desired business outcomes and organizational success, the following factors are crucial: employee involvement, commitment to work and job satisfaction.

Employee engagement practices within an organization are essential not only for motivation and retention, but even to establish/strengthen ‘Company-Employee’ relationship.

Quality workplace relationship, effective internal communication, rewards and incentives help to engage employees at work, for positive business outcomes.

If look forward to a fun workplace culture to learn and develop new skills and for career development/advancement opportunities in sales and marketing, then join TPR Enterprise Limited.

Welcome customer grievances and address criticisms, first

Every customer is unique and different. How does your organization handle customers that protest, grumble, criticize or raise objections for something? Of course, not many appreciate ‘criticism’ from customers.

Thanks to the Internet technology, now everyone can post comments and reviews on different social media and networking channels.

Most of the companies welcome only positive feedbacks and tend to close the eyes to negative feedbacks or reviews they get from customers.

Businesses should find time for customer grievances and try not to turn their back on any difficult (to please) customer.

Every customer adds value, some or the other way to business. Companies should encourage (direct) open communication with customers for feedbacks, comments and reviews and try to resolve complaints the best possible manner.

This would help to better quality of service and to develop business relationships with customers.

TPR Enterprise, for career and personal development

Join TPR Enterprise Colchester, for: 

• Unrestricted growth and career development opportunities for a secured future
• Structured personal development programme (Soft skills and employee personality development)
• Gain exposure working with clients from different industries and sectors (Full product training, coaching and mentoring sessions)
• International and National Training events to acquire new skills and knowledge
• Opportunities to travel (Educational tours and leisure trips)

We are hiring new talents at work. Contact us, right now.

Ethical marketing to build customer trust

Not many businesses apply ethical marketing to the business process or offer realistic facts about products while doing promotions.

Marketing helps to create awareness. Business enterprises need to convey real facts about their products/brands and not anything differently to grab consumer attention for a purchase.

Banners, billboards, TV and online ads often tempt customers with marketing messages. In most cases, customers fail to get what particular company promised through the advertisement, at the first place.

Does your company apply ethics in marketing to - build customer trust and enhance brand value?

Go the extra mile for customer loyalty and new customers

Business customers look for ‘some extra’ every time, be it on a - product purchase or service received from a company.

In a buyer’s market (with lots of brands), only the best will have the chance with customers. In such cases, companies should be ready to go beyond the efforts they put in otherwise.

Customers prefer value for money in everything. Through incentives and reward programs companies can try to retain customers and attract new customers to their business.

Card linked offers and loyalty-marketing programs encourage consumers for repeat visits. Through purchase history, companies can devise new strategies and provide customized offers.

What marketing strategy does your company use to manage a loyal customer base?

Ensure proper utilization of marketing funds through capable personnel

Search engine, social media, email or content marketing (to name but a few), every business implements different marketing strategies to create awareness and to better connect with the targeted market audience.

Even after investing lots of money in marketing, some fail to achieve desired business objectives. Losses indicate - lack of a clear vision, improper planning or implementation of business strategies.

Small sized businesses (unlike others) may have limited marketing budget and personnel to manage various client projects and campaigns. With a lot of brands around, one needs to do aggressive marketing, to be able to find a niche among others.

Be it face-to-face marketing, email communication, telemarketing or Internet marketing, companies need to have the right talents to handle these in an effective manner.

Ensure that your marketing and advertising team is capable enough to utilize the (allotted) funds to accomplish desired business goals.

Face to face marketing to get the right message across customers

In a flooded marketplace, brands want to attract consumer attention, which is out of the question without unique marketing messages.

With so many brands around and offers, it often becomes difficult for customers to enter a rational decision about a purchase. No wonder, most then either seek friends and family members or search online for quick reviews and ratings.

We know, before any journey/expedition most people visit travel review sites to evaluate places and destinations of their interest. Analysis and ratings from other customers about hotels, travel agencies and the rest help them make a favorable decision about various service providers.

Review sites, videos, social networking sites, news media and other channels of communication help customers gain knowledge and understanding about different things.

In the IT era, small and entry-level businesses may feel the heat without adequate funds for integrated marketing campaigns to reach different customer segments.

In contrast to other marketing methods, direct marketing (face to face marketing) offers fast and measurable results. Why not give this ‘marketing and advertising method’ a try?

Customer loyalty through different marketing approaches

In a business scenario, customers love the following words: discounts, offers, freebies, packages, rewards, loyalty cards...

To attract customers, (mostly retail) companies introduce loyalty and rewards programs as they feel exclusive offers and ‘money off’ deals would create a base of loyal customers.

Loyalty program/cards help to influence purchase decisions and to understand customer behavior. Repeat visits and consumer preferences even make companies plan and restructure marketing strategies.

With a lot of product brands around, companies should not continue with any standard business strategy and should try different customer approaches.

For success in business, does your enterprise stick only to loyalty cards and programs or try direct marketing, Internet and telemarketing and other effective promotional tactics?

What are your thoughts?

Where does your marketing budget go this year?

With the power of Internet, mobile phones and technology, businesses seem to have stopped thinking of Newspapers, Televisions, Radios and Magazines.

Unlike before, marketing officers of today prefer mobile and social media marketing and desire not to put in [much] money to any unprofitable venture.

The current trend is more of podcasting, direct marketing and other means ‘minus’ daily or weekly newspapers or broadsheets.

With popular social networking sites around, people have a preference for Facebook, Twitter and similar over a television, radio, newspaper or magazine for information and reviews about different companies and brands.

Social networking sites reduce the communication gap and help people better connect with business enterprises and brands of interest.

What does your organization spend more in - Newspaper, Magazine, Radio or Television?

Look right through customer reviews, comments and feedbacks

Responses, Feedbacks and Comments - help business enterprises decide straightaway the opinion of customers about their products and services.

Businesses should be prepared to welcome reviews from customers and should not brood over a rude comment or complaints from them. Criticism and customer reviews help to better the quality of product and improve service.

Unlike any indirect means of customer contact where one is unable to measure results, face-to-face interaction gives immense scope to understand the needs and wants of customers and to get immediate responses from them.

Direct responses help to amend flaws and to better product and service quality. Higher response rates mean chances for improved conversions. Through direct means of communication, one can relate better with customers and place one’s brand in a far effective manner.

Speak to TPR Enterprise Ltd Colchester for brand awareness campaign and projects.

‘Experiment’ is the word to live through the changing marketplace

Unlike before, today business enterprises use different marketing tools to spread awareness about products, services and for lead generation.

Often companies complain about the ineffectiveness of certain marketing tools - be it email marketing, telemarketing, direct mails or other.

Every tool is useful to perform certain tasks. One should be capable of using it in a proper manner to achieve desired objectives.

Businesses should not just stick to any standard approach to tempt customers in today’s competitive marketplace and try out different means of customer communication.

‘Research, Polls and Surveys’ are essential to analyze current market trends, customer preferences and business competition before making a move.

If your organization needs help on business consulting, strategy planning and process analysis, then, speak to - TPR Enterprise Ltd Colchester.

Follow us on Twitter and Facebook.

Dream about your own marketing company?

A journey of a thousand miles begins with a single step. True to the adage, people who used the platform of TPR Enterprise Colchester to begin the professional journey will not need to look back as success is on the cards here.

People join us as Field representatives. They acquire the basics of sales, marketing, customer service through business development programme and thorough in-office and field training sessions.

After familiarity with the job and working in as a team, people even get the opportunity to lead and instruct others with the fundamentals of direct marketing. This is a transformational journey from Field Representative to a new Leadership role where people develop confidence in their capabilities as a coach or mentor to a large team.

Growth is an ongoing process at TPR Enterprise Ltd. Hard work and performances at work never go unnoticed. Some are quick to climb the ladder from the Leadership role to the level of Assistant owner and then to the Ownership level.

Join the Colchester Direct Marketing Company for career development support and to acquire core business skills.

The two-week schedule at TPR Enterprise

There is no dearth of sales marketing jobs in the United Kingdom, any longer. People who are eager to join TPR Enterprise Ltd can apply with updated CVs to Marisa at marisa@tprenterprise.com.

Every day matters at this Colchester based Direct Marketing Company - even if a day of Appointment, Observation, Induction or Sales Training days.

Sales training and workshops help to create self-confidence. Be it knowledge about products or different clients and projects - people benefit from shared learning sessions from the trainers, here.

Everybody is almost ready to deliver results after the first week’s programs, coaching and two-day field visits.

Hurry up, to benefit from Business development programme, of TPR Enterprise.

Quality and value to make customer come back

Needs, wants, and demands of customers differ. To address consumers better – one needs to rise above standard approaches as traditional methods may not work every time.

With a lot of designer brands and names around, customers would be hard to please. They would go after things they hear more from others, or be informed through social media and other channels.

Unlike before, today’s well-learned customer is hard to convince as the picky customer seeks nothing but VALUE, in products.

To secure an edge over others, business enterprises need to change traditional approaches and try to offer nothing but QUALITY, to make customers come back.

Not just product quality, but excellent customer service matters, in keeping the customer happy. An unhappy customer switches brands easily; hence companies should ensure the product offers complete value to the customer by all means.

Speak to TPR Enterprise Colchester for strategic marketing plans and customer relationship management.

Invest time in existing customers to uphold business

Everyone wants a profitable business, though not many invest in right things, or make appropriate strategies.

Instead of getting along with existing customers, and cutting cost on marketing and communication programs, most prefer acquiring new consumers, every time.

Companies should try to build trust and develop better relationships with customers. Exchange of ideas and consistent customer interaction is essential.

One should find time to talk with customers. Meetings and discussions help one get to the bottom, and work out things.

A letter, e-mail, a phone call or face-to-face communication - they may all work if done with the right approach.

Speak to TPR Enterprise Ltd Colchester for direct marketing services, sales and promotions.

New avenues and growth opportunities at TPR Enterprise

TPR Enterprise Ltd gets bigger. The Colchester based Direct Marketing Company spreads out with business operations in the United States of America.

The company is developing people for projects and plans to generate seven million a year for charity.

TPR Enterprise believes everyone is capable and should be given equal opportunities to prove skills. The organization needs new talents for several marketing campaigns.

Aspirants keen to build marketing and sales career, can join up the team. For queries, contact us either through the form, or reach us at either of the following: marisa@tprenterprise.com or taylor.biswell@tprenterprise.com.

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New Sales and Marketing Job Opportunities in UK

A marketing company in the UK (Aquira) recently created 200 new jobs in Glasgow, in Scotland.

People that say, ‘marketing is dead and has no future’ may want to think again.

Everyone who aspires to make sales and marketing career in the United Kingdom has a reason to celebrate.

Whether Glasgow, Colchester or other UK destinations, companies continue to recruit new talents for business marketing services.

Everyone must agree that such moves from companies will create new opportunities for people, and help to improve the UK economy.

TPR Enterprise Ltd Colchester even looks forward to filling positions in sales and marketing. For details, please contact us at: marisa@tprenterprise.com.

The changing landscape and marketing trends

Gone are the days, when everyone relied ONLY on print media, direct mail and other traditional marketing methods.

Everything has changed with the social media - the marketing scenario and the roles of marketing professionals in an organization.

Today, everyone is on social networking sites, and does not stick only to TV, Radio, Direct mails to convey a message to the customer.

It is time for everyone to adjust to the current trend, and try hands at everything – Internet marketing, direct marketing and telemarketing.

Market research, polls and surveys, and building public relations on social networking sites help a lot.

Contact TPR Enterprise Colchester for business strategy planning and management consulting.

Follow us on: Twitter and Facebook.

TPR Enterprise at the UK & ROI Owners Meeting 2013

Pictures from the library of TPR Enterprise Ltd, of the UK & ROI Owners Meeting 2013:

Connect with TPR Enterprise Ltd through Facebook and Twitter.

Marketing Jobs with TPR Enterprise

The economy always shows an effect on industries/sectors and the consumer markets.

The UK economy is in a bad shape. The International Monetary Fund (IMF) warns it would take long for a healthy and sustainable economy, for the world’s sixth largest economy.

“Cut corporate taxes, and spend on infrastructure projects”, states the IMF. It has called for further growth measures, to help the UK economy.

During the time of recession, most of the companies try to reduce expenses and cut jobs to restructure the business. Marketing companies in the United Kingdom continue to fill in positions in sales and marketing.

College students and graduates that look for part-time and full-time jobs may not have to worry about the unemployment rate.

Contact TPR Enterprise, for sales and marketing jobs in Colchester.

Conversation for consumer conversions

Conversations matter in everything. Old business marketing methods no longer work, today, and one should give importance to conversational marketing and public relations.

Not many companies bother to communicate or talk to customers after the sales. For most of them, ‘closing a sales deal is enough’, and they forget about the customers.

Instead of sales closures and short term business dealings, one should try to cultivate customer relationships.

Direct conversations with customers/prospects can help one build stronger relationships, and build trust.

One should never overlook the importance of Conversational marketing, here, and try different ways to connect with customers, to overcome the communication barrier.

Please contact TPR Enterprise Ltd Colchester for customer relations marketing, and business management.

Branding and lead generation

To generate business leads, everyone uses different marketing strategies - e-mail and direct mail marketing, telemarketing/cold-calling, display advertising, social media advertising, events and trade shows, search engine marketing, to name but a few.

One’s marketing efforts should generate ‘genuine’ interest in a prospective customer, and the latter should be prepared to buy a product/service from the company.

If lead generation campaigns do not work for one’s business, then there is something wrong in one’s approach. Brand marketing is not enough if the company could not generate leads in a targeted market segment.

Contact TPR Enterprise for marketing consulting, branding, positioning and lead generation campaigns.

A CUSTOMER focused approach

Surveys matter in everything. Customer satisfaction survey and customer feedback are essential, for success in business.

A company may not be able to satisfy every customer, with a product or service. After the sales, a company may want to know these: what is in the mind of customers? How does one think about a product?

This does seem to be a difficult task for many, but not for someone who is willing to go DIRECT and ask the customers, how they feel.

Not just in a business scenario, but direct (personal) interactions help in everything. In business, after a sales deal, not many care to follow-up with customers, to check whether someone has complaints, suggestions or feedback about the purchased brand.

The result: some unsatisfied customers may complain (word of negative marketing) while others ‘without any grudges’ would switch over to other trusted brands. The LOSS is always yours.

One must agree with TPR Enterprise now that ‘direct response marketing’ gives one opportunity for personal interactions with customers, to know their MIND.

TPR Enterprise Colchester is on Twitter. Join us on social media.

TPR Enterprise contributes to the UK economy

The UK economy has a different story to tell while most of the sectors have already stopped hiring. No matter what, the advertising and marketing sector will continue to contribute towards the UK economy.

TPR Enterprise plans to expand the business and provide more sales and marketing jobs to people in Colchester. We invite CVs from everyone that wants to make a career in sales and marketing.

Please contact us at either of the following: marisa@tprenterprise.com or
taylor.biswell@tprenterprise.com.

TPR Enterprise Colchester looks forward to new members in the company, who will help us win more new business from the market, and contribute to the UK economy.

Brand marketing, with TPR Enterprise

In today’s competitive marketplace, with so many product brands around, one needs to be careful, what media one chooses to address customers in a segment.

Most of people rely on family and friends, first, prior any product purchase. Besides, the Internet even plays a vital role in product decision making, of any buyer.

The Internet has made everything easy. People can read product reviews, ratings and comments about the brands, as and when the product is available in the market.

Be it electronic gadgets or other consumer durable goods, information about everything is at hand, of today’s consumers. No wonder, people across the globe prefer Internet for instant feedback about products than TV advertisements, newspapers, magazines, billboards etc.

For small-sized companies or new-entrants with no brand reputation, a new market segment would always be a BIG challenge. TPR Enterprise Ltd is here to help such businesses that need assistance in product positioning and brand promotions in a new market area.

Contact TPR for market research, business process analysis, strategy planning, marketing and consulting services.

Marketing, for informed decision making

What makes MARKETING different, and why one should seek a career in MARKETING or SALES?

Marketing is essential to both business and community.  Marketing helps to create awareness in people about different things, for a well-informed decision, be it about a product brand, a business service or anything else.

Unlike other sectors, marketing offers better employment opportunities for people, in both business and non-business sectors.

TPR Enterprise Ltd works with market-oriented firms and helps them achieve business objectives.

We strive to make people better sales and marketing professionals. Join us for a career in sales and marketing, to secure a future in business.

Emerging ONLINE marketing trends

Digital revolution has changed media and has made a strong influence on consumers, in the market.

Online marketing is an emerging medium, and most of the business enterprises may be in an experimental phase.

Keep up with the technology when the whole world has started leveraging social media for business promotions.

The market trend is changing, and one needs to follow the trend. It is all about RIGHT ideas, and implementing those creative and innovative ideas for marketing and advertising that matter, in business.

Understand the benefits of online social media, and be a part of the community. Follow TPR Enterprise on Twitter to catch up with the latest updates and news.

Marketing and sales jobs

Want more out of a career than usual 9 to 5 jobs, and wish for marketing and sales jobs in the United Kingdom?

If yes, then be a part of TPR Enterprise Ltd for jobs in marketing and sales, for better future prospects in the business sector.

We look forward to the following qualities in candidates:

• Self-motivated, with a determination to succeed in everything
• Team player, with good interpersonal skills and communication
• Enthusiastic at work, and willing to travel for work
• Ability and willingness to learn new skills
• Work ethics and professionalism

For details about different sales and marketing vacancies, please contact us at: marisa@tprenterprise.com

Direct response marketing

Direct marketing is the new ad mantra, and it is not just start-up businesses, but even market-leaders use direct marketing for successful brand promotions and product placements.

Are you on the fence about the direct marketing route for your business?

Here are a few reasons why Direct Marketing is better:

• Direct marketing is cost effective than other marketing methods

One can:

• Contact the customers directly with a marketing purpose, without an intermediary, that is, the message one sends is the message the other one receives.
• Specifically target the market, get instant feedback and responses about products and services. Results here are quick and measurable.
• Strengthen and build a strong brand image
• Build trust and improve customer relationship.
• Improve return on investment.

Contact TPR Enterprise Ltd, for help in various direct marketing campaigns!

Direct marketing solutions

Direct marketing continues to be popular in the United Kingdom. TPR Enterprise Ltd is available to small and medium business enterprises with innovative direct marketing ideas and strategies for successful product promotions.

Seek TPR Enterprise for the following, and more:

• Advertising and marketing: direct/face-to-face campaigns
• Business strategy planning, development and management
• Market research, marketing consulting and public/customer relationship management

For job aspirants: contact TPR Enterprise, if passionate about career opportunities in marketing and sales.